CE Specialist (HCM)

Responsibilities:

•Co-ordinate event concepts with overall marketing plan and prepare annual event marketing plans and budgets which will maximise brand awareness/ image in the market in the most cost-effective way

•Manage Marketing events and consumer engagement activations & ensure their smooth, professional execution in order to build brand images with  long-term impact on consumers; Ensure KPI monitoring and well delivered as approved plan

•Submit timely reports for the engagement activities after each cycle including ideas development,  process and outcome analysis evaluation

•Maintain an in-depth market knowledge in order to examine and react for timely exploitation before any potential threat or opportunity is created.

•Maintain an effective control over administration, planning and reporting; Manage the approved and allocated DME so it is spent in the most efficient manner, ensuring adherence to all internal reporting requirements and control procedure

•Continuously monitor the market and gather consumer insights on the latest trends and developments for consumer engagement activities. Include these insights in regular reports; Fully understand existing brand dynamics in tobacco industry

•Ensure all the activities implemented and materials produced always in line with PM standards/guidelines. Collaborate with company’s internal/external Corporate Affairs and legal advisors to respect current legislation and regulations

•Brand accountability: Vinataba - Philip Morris‘s portfolio (Marlboro &  other international brands) - Assist Line Manager in other activities/projects related to areas in charge. - The job description shall be subject to amendment and supplementation from time to time depending on changes of business needs as decided by the Company

Education:

•College/University: University degree, preferable to Economic, Marketing faculty

Work Experience:

•At least 3 years in Marketing or agency with focus on BTL, event organizing or brand building.

•Experience in entertainment/liquor industry is an advantage

Language Skills Level

•English: Fluent