Trade Marketing Supervisor

Purpose of the job:
To develop and ensure effective and efficient implementation of Trade Marketing programs/ activities/ initiatives for all trade channels in lines with Marketing, Commercial Strategies and the need of trade to achieve execution excellence.

1. Trade Marketing Strategies and Programs
- Support Trade Marketing Manager to prepare and develop yearly nationwide Trade Marketing (TM) strategies, programs, activity plan for each trade channel.

2. Trade Marketing Budgeting
- Propose, review and closely monitor Trade Marketing budget allocation and manage the implementation.
- Manage right outlet segmentation to ensure the implementation of Trade Marketing programs' efficiency.

3. Trade Marketing Reporting
- Regularly track retail Audit and KPIs.
- Provide insightful analysis, effective & efficient proposals, followed by speedy execution of initiatives to close the gap.
- Timely delivery of presentations, support all trade materials, information, etc... to support Cycle Planning Process.
- Ensure all data of Trade Marketing Programs is well-monitored.

4. Trade Marketing Materials
- Work closely with Commercial areas to identify the need of Trade Marketing materials (including POSM and Visual). Ensure the deployment in order to communicate the brand image.
- Manage all materials to be sufficient in warehouses for speedy placement and minimize inventory level.

5. Practices and Process Management:
- Ensure that all programs are reviewed and comply with PMI's Marketing Code and relevant law and principles
- Ensure where possible, all retail programs are tracked via systems; ensure program tracking is in place and reported accordingly.

1. Education: Bachelor degree in Business Administration / Marketing
2. Work experience: minimum 3 years experience in Sales or Marketing, preferably in FMCG industry. At least 1 year experience in Trade Marketing / Marketing supervisory role, good understanding of trade needs and competitive edge.
3. Skills:
- Good command in written and spoken English,
- Analytical skills and creativity.
- Strong presentation skills.
- Understanding of Planning & Budgeting
- Related to Brands: Brand Framework Application, Market Research Tools Understanding, Agency Managing, Competitor Brand Portfolio Insight
- Related to Consumers: Consumer Engagement Optimization, Touch Points Application
- Related to Trade: Negotiation Skills, Customer Insights Application, Trade Marketing Application, Inventory Management.