Consumer Engagement Specialist

1. Activity Development
- Propose and develop unique consumer engagement (CE) activities for the assigned brand, based on their briefs and objectives for their brands. Ensure the solutions and content are at the forefront of changing consumer trends and the latest technological developments and that the content is appealing and relevant for LA-35 adult smokers.

2. Manage partner relationship
- Prepare clear and thorough briefs to external agencies and vendors to drive the development of efficient and effective CE platforms (infrastructure) and outstanding creativity (content). Ensure project deadlines are met, their costs are in-line with the allocated budgets and that all activities are in-line with company internal marketing policies and local advertising and sales regulations.

3. Event management
- Identify & evaluate suitable music festivals / events for plug in participation. Develop and organize engaging plug-ins at the festivals / large events to generate maximum impact on our customers and contribute to the overall success of our brands' objectives and initiatives.

4. Toolbox development and production
- Develop unique, impactful and functional hardware (VAOs, conversation starters) / Passive Selling Team (PST) and events toolboxes to ensure company products are highly noticed and visible within the venues. Ensure designs ""fit"" with the overall brand image and comfort/suitability in optimal locations within the venues. In close relationship with Procurement & Commercial team, ensure that hardware for the CE activities are provided on time and quality. Provide assistance to the Commercial team for the CE hardware and PST uniforms maintenance.

5. Manage PSTs Consumer Force Academy
- Organize & manage national training workshop for PSTs to ensure that PSTs selected are properly trained with product/brand knowledge, marketing code, local legislation, PST toolbox guidelines, etc.. for CE activities. Coordinate with other functions (e.g. Brand team, Commercial trainers, Procurement) to prepare training materials and facilitate appropriate logistics prior to workshop.

6. Project follow-up and evaluation
- Assess and critically evaluate the performance and execution of the CE activities conducted at the touch points. Proactively recommend improvements and seek solutions to constraints / problems when they arise.

7. Budget management
- Track / monitor costs associated with the development and production of the CE activities, materials conducted/placed at the touch points and ensure they are in-line with the budgets. Identify and seek ways to drive costs down and utilize our resources efficiently. Provide support to HoCE in finalizing the activity plan and costing for a particular CE activity or hardware.

8. Compliance
- Ensure the processes developed to conduct CE activities at the various touch points comply with the Tobacco Advertising Laws, are well-controlled and allow for efficient use of resources - especially money and time. Ensures that all activities comply with the spirit and letter of the Code of Conduct, the policies and procedures of Philip Morris Pakistan and local legislation. In case of concern, contact the Legal or Compliance department for advice. Uphold corporate integrity and values. Ensure all Consumer Engagement activities are in accordance with brand objectives and are within safety and security parameters.

1. Education: College/University
2. Experience: 2 years experience in Brand Management and/or Field Force. Previous experiences in LAMP/HoReCa environment is an advantage.
3. Strong in Project Management
4. English: Proficient